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Products
Verticals we serve
Music Companies
Bandzoogle, Music Glue alternative.
Opticians
iLens, Mistral, VisionWeb alternative.
Real Estate Agencies
Whise, Sweepbright, Immoweb alternative.
Restaurants & Takeaways
Uber Eats & Takeaway commission alternative.
Services
Brand-Driven Product Strategy
Align product design with your brand's identity and goals.
UX & Design Systems
Build consistent, scalable, and user-friendly interfaces.
Development Support & Execution
Turn designs into real, high-quality digital products.
AI-Powered Workflows & Innovation
Use smart tools to move faster and reduce cost.
Build products that feel right — at AI speed.
We use Claude, Figma AI, and lean async workflows to translate your brand into a product — without the overhead of expensive platforms.
Do you know why?Understand the Brand
We begin by distilling your brand's essence — tone, values, and purpose — into clear, strategic inputs.
Translate into Product Experience
We map your brand into UX flows — ensuring every screen feels consistent.
Align Across Teams
We work across product, design, and marketing — helping your teams speak the same language.
Understand the Brand
We use Claude to run structured brand interviews, synthesize stakeholder inputs, and map your personality framework — cutting a 3-week discovery process down to a day. No expensive facilitation software needed.
Tools we use
Claude — brand interviews, synthesis, personality mapping
Figma — visual tone mapping and brand workshops
GitHub — docs, briefs, and version-controlled brand assets
Personality mapped
Mayya Aprosina
CEO & Business Designer
A clear why shapes everything that follows.
“Understanding why your brand exists — beyond products or features — gives every decision direction. It's the foundation for building digital experiences that feel aligned, intentional, and real.”
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Typography
Color Tokens
Components
Translate into Product Experience
Figma AI and Claude work together to translate brand voice into interface decisions — tone, layout, microcopy. Design iterations that used to take days now happen in hours.
Tools we use
- Figma + Figma AI — layout, flows, AI-assisted design
- Claude — microcopy, voice guides, messaging frameworks
Whimsical — early UX sketches and concept direction
Align Across Teams
We replace heavy PM platforms with smart async workflows. Claude writes summaries, tracks decisions, and documents outcomes — no Jira licenses, no Loom recordings, no tool fatigue.
Tools we use
- Claude — meeting notes, decisions, async documentation
Notion — shared strategy docs and team knowledge base
Slack — async team communication
FigJam — workshops and visual alignment sessions
Sprint Planning
Today · summarized in 8 sec
WHAT YOU GET
Strategy you can actually ship.
Brand foundations, product clarity, and a roadmap your team can execute on — not another deck.
Strategic Foundation
A clear product direction rooted in your brand's purpose, promise, and personality.
Messaging Frameworks
Positioning, voice, and messaging pillars across product, marketing, and sales.
Cross-Team Alignment
Collaborative tools and rituals to keep design, product, and business stakeholders aligned.
Decision-Making Criteria
Shared principles that help your team move faster.
Actionable Product Architecture
Feature roadmaps and IA built around real user needs and business priorities.
Delivery Blueprint
A practical handoff package for build — specs, edge cases, acceptance criteria.
FAQ
Brand-driven product strategy — answered
What is brand-driven product strategy?
It’s the work of turning your brand — its purpose, promise, and personality — into concrete product decisions: what you build, how it feels, and what you say. Instead of design and messaging happening by accident, they flow from one clear strategic foundation.
How is this different from hiring a branding agency?
A branding agency usually stops at a logo, colours, and a deck. We connect the brand to the actual product and roadmap — UX flows, messaging frameworks, and architecture — so the strategy ships rather than sitting in a folder.
We’re a small team. Is this overkill for us?
Often it’s the opposite — small teams can’t afford to build the wrong thing twice. A tight strategy engagement gives you shared decision-making criteria so every future choice is faster and more consistent, even with limited resources.
What do we walk away with?
A strategic foundation, messaging frameworks across product and marketing, a product architecture tied to real user needs, decision-making criteria your team can reuse, and a delivery blueprint for build — specs, edge cases, and acceptance criteria.
How long does an engagement take?
Most strategy engagements run a few weeks, scaled to your product’s complexity. We define scope and milestones up front, so there are no open-ended retainers or surprise invoices.
Do you also build the product, or just the strategy?
Both. Strategy can be a standalone engagement, or the first phase before our design and full-stack teams build it — so nothing gets lost in handoff between strategy and delivery.
How do you keep design, product, and marketing aligned?
We give all three teams the same messaging pillars, decision criteria, and architecture, plus the rituals to keep using them. Alignment becomes a shared reference, not a meeting you have to repeat every week.
Get Started Today
We work with founders, product leads, and marketing teams to shape digital products that reflect who you are — and scale with who you're becoming.