Understand the Brand

🧭 The compass of your business

We begin by distilling your brand’s essence — tone, values, and purpose — into clear, strategic inputs. Through focused workshops and stakeholder alignment, we translate abstract brand traits into usable creative and product direction.

🛠️ Tools we use:

  • Miro or FigJam for live collaboration
  • Whimsical for brand attributes and tone sliders
  • Optional pre-workshop surveys via Typeform or Google Forms
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Mayya Aprosina

Mayya Aprosina

CEO & Business Designer

A clear why shapes everything that follows.

"Understanding why your brand exists — beyond products or features — gives every decision direction. It’s the foundation for building digital experiences that feel aligned, intentional, and real."

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Translate into Product Experience

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🎨 Make your product speak, look, and feel like your brand.

Here, we bring the brand to life inside the product — not just through visuals, but through behavior, interaction, and language.

🛠️ Tools we use:

  • Figma for interface layout, flow mapping, and tone-infused design
  • Google Docs for writing voice guides, microcopy, and messaging frameworks
  • Whimsical or FigJam for early UX sketches and tone sliders
  • Loom for sharing walkthroughs of concept direction and rationale

Align Across Teams

🤝 Turn strategy into shared understanding.

Even the best strategy fails without alignment. We bring teams together — literally and strategically — so they move in sync.

🛠️ Tools we use:

  • Miro or FigJam for alignment workshops
  • Notion for shared strategy docs
  • Slack or Loom for async feedback
  • Monday.com or Jira for team tracking
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What You Get

Strategic Foundation

A clear product direction rooted in your brand’s purpose, promise, and personality.

Messaging Frameworks

Positioning, voice, and messaging pillars across product, marketing, and sales.

Cross-Team Alignment

Collaborative tools and rituals to keep design, product, and business stakeholders aligned .

Decision-Making Criteria

Shared principles that help your team move faster.

Actionable Product Architecture

Feature roadmaps and IA built around real user needs and business priorities.

Delivery Blueprint

A practical handoff package for build — specs, edge cases, acceptance criteria.

Get Started Today

We work with founders, product leads, and marketing teams to shape digital products that reflect who you are — and scale with who you’re becoming.