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Opticians
iLens, Mistral, VisionWeb alternative.
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// Opticiens · Brillenwinkels
A modern website with booking for your optical shop
for your business.
We design and build the website your optical practice deserves — with online appointments, a small webshop for contact lenses and accessories, and integrations that actually work for Belgium. Clients book at yourstore.be, not on a generic platform.
Our price
€0
€1,000 – €10,000
Delivery
0 wks
3–8 weeks
Ownership
0%
100% yours
// PLATFORMS WE REPLACE
We've seen them all.
The most common platforms used by opticians — and what they cost you to stay on them.
iLens
Dated, Windows-only
Dated Windows-only UI. Locked into per-seat licensing. Limited integration with modern e-commerce and online booking.
€80–€200/mo per seat
Mistral (Opto)
No mobile, no portal
Strong on local POS, weak on customer portal and online services. No real mobile experience for staff or patients.
€100–€250/mo
CrystalPM
US optical PM
Solid US practice management with paper-flow roots — feature-rich but dated UI. Add-ons for a modern customer-facing site are extra.
$179–$329/mo per seat
RevolutionEHR
US-focused EHR
Popular cloud-based EHR in the US. Strong on patient records, weak on European insurance, lens-lab integrations and multi-language storefronts.
$129–$399/mo per provider
VisionWeb / Eyefinity
US-centric workflows
US-centric workflows. Poor fit for Belgian insurance (mutualiteit) and prescription standards. Slow international support.
$200–$500/mo
Generic POS
No optician workflow
Lightspeed, Square and similar generic POS: no prescription tracking, no lens parameters, no insurance workflow — built for retail, not for opticians.
€60–€200/mo
Using a different platform?
Tell us about it// WHY MIGRATE
The signs your software is holding you back
We hear these from opticians owners every week. If three or more apply to you, custom software is usually the right answer.
Your current website is dated and doesn't reflect the shop people see in real life
Patients still have to phone in to book an eye exam — no real online option
No simple way to sell contact lenses or accessories online, or offer click-and-collect
On mobile, the site is clunky — most visitors give up before booking
You don't rank well on Google for "optician [your city]" or "eyewear [your city]"
No way to show frame collections nicely — you depend on Instagram for that
Booking forms are generic and don't match the way your team works
Multiple shops, but each one has its own awkward webpage with different design
// WHAT WE BUILD
Everything in one tool, made for you.
Booking, sales, client cards — all in one place. Built around how opticians actually work day to day, not from a generic template.
A website that finally looks as good as your shop
Custom design with photos of your team, your frames and your space. Mobile-perfect, fast on every device — built to make people want to walk in.
Online appointment booking
Patients book eye exams, contact-lens fittings or frame consultations at yourstore.be — by shop, by optician, day or night. Fewer phone calls, more filled slots.
A small webshop for lenses & accessories
Sell contact lenses, solutions, sunglasses and accessories online with click-and-collect or home delivery. Repeat-order lenses on autopilot.
Beautiful frame collections
Show off the brands you stock with proper photos and filtering — by style, by colour, by brand. Patients can browse online, then come in to try on.
Local SEO that brings patients in
Built to rank for "optician [your city]", "eyewear [your city]", "glasses store [your city]" and similar local searches. Structured data, fast pages, mobile-perfect.
Connects to your existing tools
Keep using iLens, Mistral or whatever runs your shop today. Your website just shows the right availability and sends bookings into your existing calendar — no replacement, just a better front door.
// THE PROCESS
From first call to live system.
3–8 weeks from our first chat to a tool your team uses every day. We launch in steps, so the first improvements land early — you don't wait for everything to be finished.
01
Sit down & listen
Half a day with you and the team. We map how you work today, what drives you crazy, and what you would never want to lose.
02
Design & approve
You see the new screens before anything is built. Nothing moves to the build phase until you say yes.
03
Build it
We build the system piece by piece — booking, sales, client cards — clean and made for you, not for "an average business."
04
Move your data
Clients, appointments, stock, history — all carefully pulled out of your old software and into the new one.
05
Go live & train
Launch day, training for the team, and we stay close by during the first weeks while everyone gets used to it.
INDUSTRY FAQ
Questions, answered.
The most common questions from opticians owners about replacing their current software.
Most optical-shop websites with online booking and a small webshop land between €1,000 and €10,000 once. The number depends on how many shops you have, how custom the design is, how big the webshop is and whether we add things like frame filtering, multilingual content or click-and-collect. After that, you pay only a small hosting fee (around €15–€30/month).
No — that's usually too big a change at once, and we don't recommend it. You keep using iLens or Mistral internally; we just build the website and online front door. Patients book at yourstore.be, and we send those bookings into the calendar your team already uses.
Yes. We add a small webshop with click-and-collect or home delivery. Contact lenses can even be set up as recurring orders, so patients don't have to remember to re-buy every two months.
Yes — by shop, by optician and by service type (eye exam, lens fitting, frame styling — different durations for each). Online bookings, phone bookings and walk-ins all show up in the same calendar.
Yes — local SEO basics are built in (structured data, fast pages, mobile-perfect) so Google can read the site properly for local searches like "optician [your city]" or "eyewear [your city]". How quickly you actually rank depends on the local competition, your reviews and how active you stay with content — we set the foundation, you build on top.
A clean website with online booking is usually live in 3–5 weeks. Add a webshop, frame filtering and three languages and it's 5–8 weeks. We design first, you approve every screen, then we build.